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The Florida Keys and Key West tourist office is currently running an awesome advertising campaign in Washington, DC directed at DC commuters.
DC commuters at two Metro stations are bombarded—in a refreshing way—by a saturation of various sized print ads showing off the Florida Keys region.
While the other stations have the customary ads for current or upcoming TV shows, local colleges, lotteries, IT ventures, and other corporate initiatives, I visited the Chinatown station where every, single ad (several dozen of them) is for the Florida Keys.
Large posters greet passengers exiting trains, huge banners are above staircases, columns are covered with ads, small ads are on turnstiles, and large posters are on the walls leaving and entering the station.
Running this ad campaign during the stark frigid winter months is just cruel (I mean brilliant) to DC commuters.
The gorgeous tropical images are just the tip of the cold, winter iceberg. Once your attention is caught by the happy people wearing swimsuits, ocean scenes, or beach flora or fauna, you cannot help but chuckle at the puns in the copy text.
“Swing State” shows a couple lounging in a hammock.
“Way Outside The Beltway” shows an impossibly fit and scantily clad couple getting ready to SUP it up.
“Trade The Beltway for a weight belt” shows a SCUBA diver among some bright coral.
“Don’t miss your connection” shows a family holding hands while snorkeling in crystal clear water.
Some political word plays include:
“America’s favorite poling place”
“Balance of power”
Perhaps the highlight ad of the collection is this one.
If you are visiting the DC Travel Show this weekend stop at the Gallery Place/Chinatown Metro stop instead of the Convention Center. It is just a short two block walk and the weather will be glorious; not quite Florida Keys weather but seasonably great for DC.If you are inspired to plan a Florida Keys trip, please read my articles:
Have you seen these Florida Keys and Key West ads in Washington, DC?