Seven Mile Bridge, Florida Keys

Florida Keys Lobbies DC Commuters With Clever Ads

The Florida Keys and Key West tourist office is currently running an awesome advertising campaign in Washington, DC directed at DC commuters.

Florida Keys and Key West logo via Fla-Keys.com

 

DC commuters at two Metro stations are bombarded—in a refreshing way—by a saturation of various sized print ads showing off the Florida Keys region.

While the other stations have the customary ads for current or upcoming TV shows, local colleges, lotteries, IT ventures, and other corporate initiatives, I visited the Chinatown station where every, single ad (several dozen of them) is for the Florida Keys.

Large posters greet passengers exiting trains, huge banners are above staircases, columns are covered with ads, small ads are on turnstiles, and large posters are on the walls leaving and entering the station.

 

Florida Keys and Key West tourism ads directed at Washington DC commuters

Florida Keys and Key West ads greet DC commuters

 

Florida Keys and Key West ads directed at Washington DC commuters

Florida Keys and Key West ad over stairs, Washington, DC

 

Florida Keys and Key West ads at station, Washington, DC

Florida Keys and Key West ads at station, Washington, DC

 

Running this ad campaign during the stark frigid winter months is just cruel (I mean brilliant) to DC commuters.

The gorgeous tropical images are just the tip of the cold, winter iceberg. Once your attention is caught by the happy people wearing swimsuits, ocean scenes, or beach flora or fauna, you cannot help but chuckle at the puns in the copy text.

Florida Keys and Key West ad, Washington, DC

Swing State” shows a couple lounging in a hammock.

Way Outside The Beltway” shows an impossibly fit and scantily clad couple getting ready to SUP it up.

Trade The Beltway for a weight belt” shows a SCUBA diver among some bright coral.

Don’t miss your connection” shows a family holding hands while snorkeling in crystal clear water.

Swing State, Florida Keys and Key West ad in Washington, DC

Some political word plays include:

America’s favorite poling place

Balance of power

 

Florida Keys and Key West ad, Washington, DC

Florida Keys and Key West ad, Washington, DC

 

Florida Keys and Key West turnstile ads, Washington, DC

 

Perhaps the highlight ad of the collection is this one.

Donald, is that you?, Florida Keys and Key West ad in Washington, DC

Donald, is that you?, Florida Keys and Key West ad in Washington, DC

 

If you are visiting the DC Travel Show this weekend stop at the Gallery Place/Chinatown Metro stop instead of the Convention Center. It is just a short two block walk and the weather will be glorious; not quite Florida Keys weather but seasonably great for DC.

If you are inspired to plan a Florida Keys trip, please read my articles:

 

8 Great Spots to Visit in the Florida Keys

8 Great Spots to Visit in Key West

8 Great Scenic Drives in South Florida

Road Trip Sights: Manatee Mailboxes

 

Have you seen these Florida Keys and Key West ads in Washington, DC?


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12 Responses to “Florida Keys Lobbies DC Commuters With Clever Ads”

  1. Bon-Bon February 28, 2016 at 6:35 pm #

    Nicely done:) Its a beautiful place indeed:)

  2. suereddel February 27, 2016 at 1:48 pm #

    Clever campaign – I wonder if they’ll bring it to Chicago. We could use some Key West too!

    • McCool Travel February 27, 2016 at 11:31 pm #

      Not sure why Key West chose to target DC with this blanket ad campaign but I love seeing the posters every work day.

  3. Jo ~ Lifestyle Fifty February 23, 2016 at 12:16 am #

    Witty, and charming, well places and beautiful. Yes, the Donald one is topical!

  4. irenelevine February 22, 2016 at 8:59 pm #

    I was curious about why they targeted D.C. for the campaign!

    • McCool Travel February 22, 2016 at 9:38 pm #

      Because we residents of DMV want to escape every winter.

  5. Noel Morata (@emorata) February 22, 2016 at 4:08 pm #

    I saw these on a print ad somewhere and think they are very clever and beautiful to look at and make you smile at the same time.

    • McCool Travel February 22, 2016 at 9:39 pm #

      It would make sense that they would run the ads in magazine, too.

  6. Debbra Dunning Brouillette February 22, 2016 at 12:03 pm #

    I agree! This is an awesome ad campaign for the Florida Keys! My favorite is the “Donald, is that you?” How timely!

    • McCool Travel February 22, 2016 at 9:38 pm #

      Yes, that is the one they are most proud of, I believe. Very timely.

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