8 Great Things to Do in Amarillo Texas

My favorite things to do in Amarillo Texas include visiting Palo Duro Canyon, historic Route 66, Cadillac Ranch, and the fun RV Museum.

Amarillo is the largest city in the Texas panhandle but it is not even among the dozen largest cities in Texas. “Step Into the Real Texas,” they like to say in Amarillo, Texas. “Real Texas,” I interpret, means avoiding the hustle and mayhem of the big city and appreciating the people, things, and surroundings.

Note: I and a half dozen other travel journalists were hosted by Visit Amarillo, before the Travel Media Showcase conference.

8 Great Things to Do in Amarillo Texas

While Amarillo residents definitely have Texas pride, the city is actually geographically closer to much of Oklahoma, New Mexico, Kansas, and Colorado than it is to Dallas, Houston, and San Antonio. “Real Texas,” then, means most of the world’s image of the American West: large ranches, cattle herds, and actual cowboys.

Amarillo grew up around the cattle business and, in fact, hosted the huge trial between cattle ranchers and Oprah Winfrey in the 1990s. The courthouse where the “mad cow” drama took place is certainly among the things to see in Amarillo for many visitors.

While I do not include the courthouse in this list (it does have some cool architectural elements), I did find 8 other great things to do in Amarillo I think you will enjoy.

1. Cadillac Ranch on Route 66

When I found out I was going to visit Amarillo, seeing Cadillac Ranch was what I most looked forward to. Although I did not visit Cadillac Ranch with my group of travel writers—because of my delayed United Airlines flight—my friends at Visit Amarillo shuttled me there during our free afternoon time the next day. Thank you Eric and Hope!

colorful old cars at Cadillac Ranch, Amarillo, Texas
Cadillac Ranch, Amarillo, Texas, is a famous road trip attraction

Cadillac Ranch is iconic Americana, representing the heyday of Cadillac and post war USA. It is the very essence of Route 66 although actually not physically located on historic Route 66. The ten classic Cadillacs (1949 to 1963 models) were installed in 1974.

see the colorful old cars at Cadillac Ranch
Cadillac Ranch in Amarillo TX is an iconic US road trip stop

Stanley Marsh III created Cadillac Ranch on his own farmland. Marsh was very creative and encouraged creativity in the community; his quirky signs can still be found around town. He was a successful business guy in Amarillo, owned a TV station, big landholder, and cattle rancher, and died two years ago.

things to do in Amarillo: Cadillac Ranch
a great Texas road trip stop is Cadillac Ranch in Amarillo

2. The Big Texan Steak Ranch

The Big Texan is home of the free 72 oz steak. Before hot dog eating contests and other gastronomy competitions, the 72 oz steak dinner was the original eating challenge. Anyone who finishes eating the 72 oz steak dinner within one hour does not pay for their meal. Thousands have attempted the feat and victors are entered into the 72 oz Hall of Fame.

things to do in Amarillo: The Big Texan Steak Ranch
The Big Texan Steak Ranch, Amarillo, Texas

The Big Texan property has a motel (resembles an old Wild West main street), Texas shaped swimming pool, horse hotel, brewery, patio for live music, stretch limos with longhorns on the hood, and massive gift shop. Do not miss the live rattlesnake in the gift shop.

The Big Texan in Amarillo, Texas has its own hotel
The Big Texan in Amarillo, Texas has its own hotel
things to do in Amarillo: motel at The Big Texan
The Big Texan, Amarillo, Texas

3. RV Museum

The RV Museum opened two years ago and is located at Jack Sisemore Traveland (which has been open for almost 50 years). The RV Museum primarily includes Americana from the personal collection of Jack and Trent (his son), attained over 30-40 years. Jack told me that the theme of the museum is “passion for the road” and “the experience on the road with families.”

things to do in Amarillo: Sizemore's RV Museum. 1935 Airstream
1935 Airstream, RV Museum, Amarillo, Texas

Prized items include:

  • the first known Airstream, from 1935. It was a kit, people built their own trailers then. It was owned by one family for 81 years and traveled 500,000 miles
  • 1948 Flxible, “Happy Max” from the movie RV (starring Robin Williams)
  • 1927 Lampsteed Kampkar
  • 1936 Alma, not restored, but original. Found in a barn.
things to do in Amarillo: Sizemore's RV Museum. 1948 Flxible
1948 Flxible, RV Museum, Amarillo, Texas

The RV Museum is free. People all over the country bring and send items to the Sisemores. Step back in time, reminisce, and enjoy the progression of the RV industry from its inception until now.

>>> Please also read the McCool Travel article: 8 Great Things to Do in Lubbock

4. American Quarter Horse Museum

American Quarter Horse Hall of Fame and Museum showcases the colorful history and modern activities of the world’s most popular breed of horse and the people who played a major role in its history.

a top place to visit in Amarillo TX is the American Quarter Horse Museum

Quarter horses are “America’s Horse” and help settled the US West. The horses you see in rodeos, on ranches, and in Westerns (TV and movies) are quarter horses, whereas “racing” horses are thoroughbreds—although quarter horses have their own races (the All-american Futurity is similar to the Triple Crown but is a quicker race and offers more money).

American quarter horse museum in Amarillo
American quarter horse museum in Amarillo

Changing, one-of-a-kind exhibits are on display year-round. AQHA maintains the world’s largest equine breed registry (6 million entries) and membership organization. The floor of the main entrance is etched with quarter horse foundation bloodlines, extending back to Janus, a Colonial America import considered a founding stallion.

5. Palo Duro Canyon

Palo Duro Canyon was selected #1 on Fodors 2014 top ten state parks in USA. Visit Amarillo really spoiled our group, arranging for us to witness a glorious sunrise followed by a Chuckwagon style breakfast. Afterward we had some time to explore a few hiking trails.

things to do in Amarillo: Palo Duro Canyon
top Amarillo Texas attractions: Palo Duro Canyon
things to do in Amarillo: Palo Duro Canyon sunrise
catch a sunrise at Palo Duro Canyon in Amarillo TX
things to do in Amarillo: Palo Duro Canyon hike
explore a Palo Duro Canyon hiking trail in Amarillo Texas

6. Amarillo Community Market

Amarillo Community Market is in its first year of operation. All vendors are from within 150 miles of Amarillo. Over 80 vendors were selling food, goods, and services on the Saturday I attended.

One vendor displayed jars of jam with interesting flavor combos. I said Hello to the man setting up. He said, “this is my wife’s project.” I asked where she is. He said, “She coaches volleyball and the season just started.” We joked a bit but he said he loves being part of the market.

things to do in Amarillo: Amarillo Community Market
places to eat in Amarillo TX: Amarillo Community Market

A booth with book art was particularly impressive and popular. The teen girl in charge said she started doing the book art as an entrepreneurial project for school. I asked how many she has sold and she said, “I dunno. So many.” Some of the designs are elaborate so I asked which is harder, the words or the symbols. She said “all the same, the size of the book, the number of pages, determines the time and effort.”

things to do in Amarillo: Amarillo Community Market
places to visit in Amarillo TX: Amarillo Community Market
things to do in Amarillo: Amarillo Community Market by Charles McCool of McCool Travel
things to do in Amarillo TX: Amarillo Community Market

7. Historic Route 66 in Amarillo Texas

things to do in Amarillo: Route 66
Amarillo attractions: Old Route 66 through Amarillo Texas

The San Jacinto neighborhood, 4 to 5 blocks of 6th Avenue, is Amarillo’s historic Route 66 area. While there are some quirky and funky gems to find along this stretch—like the Lile Gallery, where they produce elegant jewelry from broken Cadillac Ranch pieces—it is not full-blown Route 66 mania. My Visit Amarillo host told me that Amarillo should be striving to be like Albuquerque, Tulsa, Oklahoma City, with appreciation for Route 66 history.

things to do in Amarillo: restaurant on Route 66
places to visit in Amarillo: outdoor dining along Route 66 in Amarillo, Texas

Golden Light Cafe is one of the oldest continuously operating cafes along Route 66, perhaps the oldest. It opened in 1946 and is still at its original location. The chili cheese fries were absolutely amazing and my green chili burger was really good.

things to do in Amarillo: Golden Light Cafe on Route 66
where to eat in Amarillo TX: Golden Light Cafe

Another neighborhood highlight is “The Nat.” The Natatorium is a huge space which was once the city pool (1920s) then a night club (1940s), and now houses dozens of antique and crafts vendors. But just walking along 6th Avenue (yes, it is Avenue, not Street like in the Route 66 sign), you will see plenty of cool wall murals, Route 66 relics (like Sinclair dinosaurs), and nostalgia.

things to do in Amarillo: wall mural on Route 66
things to do in Amarillo Texas: Old Route 66

>>> Please also read the McCool Travel article5 Fun Things to Do in Grapevine Texas.

8. Amarillo Horse Statues

More than 100 full size American Quarter Horse statues can be found around Amarillo. Hoof Prints promotes public art in Amarillo and helps raise money for Center City, which runs the American Community Market. Here are pictures of two Hoof Prints horse statues and perhaps you will find all the others when you visit Amarillo.

horse statue in Amarillo Texas
Hoof Prints horse statue, Amarillo, Texas
Hoof Prints statue in Amarillo TX
see the Hoof Prints horse statue in Amarillo, Texas

What are some of your favorite things to do in Amarillo Texas?


Some great things to do in Amarillo Texas include visiting Palo Duro Canyon, historic route 66, Cadillac Ranch, RV museum.

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29 thoughts on “8 Great Things to Do in Amarillo Texas”

  1. Makes me keen to visit. After listening to that old song, I’m sure I’d enjoy pausing to take a picture of road signs on the way to Amarillo.

  2. I loved following your trip through social media! So fun and the Cadillac Ranch looked my it would have been my favorite part. 😉

  3. I’ve seen photos of the Cadillac Ranch but had no idea that it was in Amarillo, Texas. This is something I wouldn’t want to miss if I’m in town. So Americana and so 1970s style.

  4. Growing up on a rich diet of books and movies about the wild west, guns and horses. This post brought back vivid images of the lawless days where ranches swarmed with guns drawn. I would love to head out to the Cadillac ranch and the Horse museum.

  5. I’ve been to Texas but none of those spots. Palo Duro Canyon I could spend some time backpacking at! Of course Cadillac Ranch is street art fun. Question- did you try to eat the huge steak?

  6. I’ve seen many places like that but I will never stop being surprised about half the south US having Spanish names. Amarillo means yellow, any idea why? Anyway, I have to say that my favourite one was the Cadillac Ranch! So eclectic!

  7. Amarillo is not that familiar to me but I’d love to consider this on my list. Cadillac Ranch is pretty impressive. Thanks for sharing, great post!

  8. The American Quarter Horse museum would be my first stop. Then I’d want to buy a horse and ride off into the Texan sunset and all that space. The Cadillac Ranch looked a lot of fun!

  9. The Palo Duro Canyon looks like a destination in itself. I love the rest of Armadillo’s attractions, worth a stop if I were passing through. Is Armadillo on the way to anywhere:)?

  10. I’ve driven past Amarillo a few times on my way to someplace else. I’ve never thought to stop. Maybe next time I will. The Cadillac Ranch and the RV Museum look particularly interesting to me.

  11. So many nice pictures and fun things to do in Amarillo. I’d probably go check out Palo Duro Canyon if you forced me to choose one thing out of them all. Great list of stuff, McCool. Thanks for sharing.

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