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Fifteen Subaru Ambassadors attended the Subaru National Business Conference in Denver, Colorado last month and I was fortunate to be one of them. While there, I met the President (and COO) of Subaru of America, a past CEO of Subaru Worldwide, members of the Subaru Racing Team (including Travis Pastrana), dozens of Subaru Retailers, and 14 super passionate Subaru Ambassadors.
I also learned about the Subaru Impreza Influencer Program while in Denver. That initiative lends a 2017 Subaru Impreza Sport to media members in the Washington, DC area. Since I love the Subaru brand, own a Subaru, but have never driven a Subaru Impreza, I immediately expressed interest and was thankfully approved.
My 10 day test drive neatly coincided with my road trip for a travel conference in Charlotte, North Carolina. I drove the Subaru Impreza about 1,000 miles and experienced the joy and satisfaction of temporarily owning a brand new Subaru.
My thoughts and impressions of the completely redesigned, fifth-generation Subaru Impreza appear below.
5 Fantastic Reasons to Drive the Subaru Impreza Sport
Is vehicle reliability important to you? I know that I do not want to be driving on a country road several states from home and my car breaks down. Well, 97% of Imprezas sold in the previous 10 years still run today, so reliability definitely scores high.
Every 2017 Impreza sold in America is built at Subaru of Indiana Automotive (SIA) in Lafayette, Indiana—an award-winning facility with a reputation for quality manufacturing and environmental friendliness.
Subaru takes safety seriously. The all-new 2017 Impreza is the first vehicle to feature Subaru Global Platform architecture with high strength steel. Variations of this platform will appear in more models in future years.
All 2017 Imprezas offer new safety and infotainment technology including the award-winning EyeSight Driver Assist technology, Pre-Collision Braking, and—new to Impreza for 2017—Lane Assist systems. Crash energy absorption improved 40% over the prior model.
EyeSight activated the pre-collision braking feature twice during my extended test drive. Both times when I passed a turning car too close to my lane. It was jarring and disconcerting but I recognize it as a safety enhancement that I must adjust to.
The color backup camera is super clear and high resolution—much clearer than this image. It clearer shows a full picture of what is behind you to make backing up safer.
Subaru Impreza is completely redesigned for 2017. MotorTrend says customers will like aggressive new styling, improved safety features, and sport model offered as a sedan.
The Subaru Impreza Sport model steering wheel stitching is tight. The controls in the steering column are useful. One thing I loved is that I never bumped my head on the door frame, like I usually do with other sedans. Kudos to the engineers for that.
Customizing the info panel display is fun. Choose to show weather forecast (for 3 and/or 6 hours), average speed, or techie stats (like slope).
Simple touches like aluminum pedal covers are super cool.
Impreza is Subaru’s entry model with prices starting at $18,395. The Subaru Impreza is the least expensive all-wheel drive vehicle and the only AWD priced under $20,000.
The Subaru Impreza Sport base price is $21,995. My model includes optional Lineartronic CVT (7 speed transmission), power moonroof, harmon/kardon audio system, and destination/delivery fees—for a total price at $26,560. Base, Premium, and Limited models round out the Subaru Impreza line.
With average fuel consumption of 30 MPG, roads trips are a great value. Road trips are also super fun in the Subaru Impreza.
Subaru Love / Miscellaneous
The 2017 Subaru Impreza is a great value, is well designed, is reliable and safe, so what else do you need to know?
It has a more powerful engine but with same fuel efficiency as the 2016 Impreza. I averaged a shade over 30 MPG for my 960 mile road trip.
Subaru is the first US automaker to recycle or reuse all waste. They promote their Zero Landfill philosophy to the public to promote keeping waste out of National Parks.
Awards/Accolades for the 2017 Subaru Impreza include:
- IntelliChoice 2017 Highest Retained Value Popular Brand (Subaru)
- IntelliChoice 2017 SmartChoice Retained Value Compact Passenger Car
- US News says Subaru Impreza is a better buy than Honda HR-V. All-weather capability
- Consumer Reports says Subaru Impreza has a roomy rear seat for a compact vehicle.
Visit the Subaru website for more information about Subaru Impreza, to build and price a Subaru Impreza with your choice of colors and options, to find your local retailer, and more.
What do you think of my 5 Reasons to Drive the Subaru Impreza Sport?
Have you ever driven a Subaru Impreza Sport?